EFI website hero — tablet mockup with We simplify and inspire lives

Project.

EFI investment based website

Designing a scalable, secure, and frictionless global fintech ecosystem

Client
BlockNova Inc.
Year
2024
Category
UI/UX Design / Web App
Location
San Francisco, CA

Overview

Eastern Fortune Investments is a family office and investment company enriching lives through innovative and impactful investments. We designed a calm, premium web experience that presents their focus areas — from technology and fintech to agriculture — while reinforcing trust, clarity, and long-term vision across every page.

EFI homepage hero — We simplify and inspire lives
EFI Areas of Investment — Technology, Fintech, Agriculture

Color

EFI main logo — winged lion wordmark
#FFFFFF
#070707
#AC812D

Typography

The brand’s new visual identity features thoughtfully chosen colors and typography, designed to convey a modern, approachable, and confident aesthetic that embodies its core values.

EFI typography — Larken light main text specimen
EFI typography — Larken light font weights
EFI media — Meet our team cards
EFI media — brand slide two
EFI media — brand slide three
EFI sustainability message — creating a positive impact on society
EFI Meet our Team — leadership profile and brand story

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