At a glance.
Sauvira — Luxury Leather Bags Crafted for Timeless Elegance
A refined identity study for a luxury leather label that needed to feel tactile, polished, and unmistakably premium.
- Client
- Sauvira
- Year
- 2023
- Category
- Branding
- Location
- Milan, IT
Overview
The goal was to make a handcrafted product line feel contemporary without losing warmth. We pared back ornamentation and let the materials lead.
- Unify brand across digital touchpoints
- Elevate product photography
- Create a cohesive launch system
- Define luxury tone of voice
Challenges
The original brand system lacked cohesion across digital touchpoints. We unified typography, spacing, and color behavior.
Solution strategy
A restrained visual system where product detail and material texture carry the brand story.
Brand research
Luxury consumers respond to restraint — fewer elements, more intention, stronger photography.
Typography
Sharp editorial headlines with softer supporting text to keep the luxury tone human.
Outfit
Outfit
Color
Main logo
Internal meetings
User interview
User journey
Initial Layout
Final Layout
Clarity over Complexity
We prioritized clarity by reducing cognitive load at every interaction point, making complex flows feel simple and intentional.
More screens
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