At a glance.
Kelmac — A Complete Website Transformation
A broad website refresh that tightened structure, improved credibility, and made the product story easier to navigate.
- Client
- Kelmac
- Year
- 2025
- Category
- Management Consulting
- Location
- Dubai, UAE
Overview
We rebuilt the website around clearer navigation and sharper messaging, giving the brand a more mature and dependable digital presence.
- Simplify site navigation
- Improve content hierarchy
- Refresh visual consistency
- Enable future page growth
Challenges
The previous website under-communicated the value of the business and made key information difficult to find.
Solution strategy
A direct information architecture audit leading to fewer top-level pages and stronger entry points for each service line.
Brand research
B2B buyers scan for proof before they scan for features — credibility content must precede product detail.
Typography
A refined sans-serif system keeping the interface approachable while reinforcing dependability.
Outfit
Outfit
Color
Main logo
Internal meetings
User interview
User journey
Initial Layout
Final Layout
Clarity over Complexity
We prioritized clarity by reducing cognitive load at every interaction point, making complex flows feel simple and intentional.
More screens
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