Pay10 — Building a Borderless Payment Experience

Designing a scalable, secure, and frictionless global fintech ecosystem.

Client: BlockNova Inc.
Year: 2024
Category: UI/UX Design / Web App
Location: San Francisco, CA

Overview

Pay10 is a global fintech company redefining how people and businesses move money across borders. The challenge wasn't just about payments — it was about trust, speed, and seamless global interoperability. We partnered with BlockNova to design an experience that feels as borderless as the product itself.

Simplify complex global payment flows
Increase transaction success rates
Enhance user interface for better navigation
Implement real-time error monitoring
Optimize backend processing speed
Expand payment method options

Pay10 overview — business digital wallet on desktop

Pay10 overview — mobile payment experience

Challenges

Global payment platforms must balance regulatory complexity with user simplicity. The existing product buried critical actions under layers of navigation, and onboarding asked users to commit before they understood the value. Our job was to untangle the experience — making cross-border transfers feel as intuitive as sending a message, while preserving the security and compliance the product demands.

Pay10 challenge — complex payment navigation

Pay10 challenge — fragmented onboarding flow

Pay10 challenge — unclear cross-border transfer steps

Pay10 product screen — business digital wallet

Pay10 product screen — diverse payment solutions

Pay10 product screen — cross-border transfers

Pay10 product screen — dashboard overview

Pay10 product screen — onboarding experience

Solution strategy

We mapped the entire payment lifecycle — from first touch to recurring transactions — and identified the moments where users hesitated. By restructuring information architecture around user intent rather than backend modules, we reduced the steps to complete a transfer by 40% and introduced progressive disclosure for advanced features.

Brand research

Deep competitive analysis and stakeholder workshops revealed that trust signals — licensing badges, real-time status, transparent fee breakdowns — were the primary conversion drivers. We translated these insights into a warm, orange-led visual language that feels approachable without sacrificing institutional credibility.

Typography

The brand's new visual identity features thoughtfully chosen colors and typography, designed to convey a modern, approachable, and confident aesthetic that embodies its core values.

Main text

Outfit

Font

Outfit

Color

Main logo

#FFFFFF

#FEAE09

#F02022

Internal meetings

User interview

User journey

Initial Layout

Final Layout

Clarity over Complexity

In a domain as intricate as digital payments, simplicity is not a luxury—it's a necessity. We prioritized clarity by reducing cognitive load at every interaction point.